How RapidSites Turned an Outdated Plumbing Website Into a Lead-Generating Business System
A complete website transformation that positioned Speedy Water Heaters as the go-to plumbing specialist — driving more calls, more enquiries and more booked jobs.
More Enquiries
More Calls
Faster Speed
Impressions
Form Submissions
Phone Calls
Faster Page Speed
Impressions (YoY)
Organic Traffic
Plumbing & Home Services
Local Service Business
Web Design, SEO, CRO, Security
6 Weeks
WordPress
Increase leads & build trust
The Challenge
The business had the skills and reputation — but their website wasn’t working for them. It looked outdated, loaded slowly and made it hard for customers to take action.
- Dated design that didn’t reflect quality
- Poor mobile experience & confusing navigation
- Slow load times causing drop-off
- Weak local SEO visibility
- No clear calls-to-action
- Not secure or backed up regularly
Our Transformation Strategy
We rebuilt the entire website with one goal: turn visitors into customers. Our strategy focused on clarity, trust, speed and visibility.
- Modern, trust-focused design
- Mobile-first, frictionless navigation
- High-converting CTAs & simple forms
- 92.9% page-speed improvement
- Local SEO foundations to dominate search
- Enterprise-grade security & backups
Before
Outdated. Slow. Invisible.
Poor mobile usability
Outdated design & branding
Slow load times
Few enquiries & calls
Low search visibility
After
Modern. Fast. Lead-Generating.
Mobile-first & intuitive
Premium modern design
Blazing fast performance
High enquiries & calls
Top local search visibility
The Results
Within 90 days of launch, the business saw a dramatic uplift across every key metric that matters.
- More enquiries, calls and booked jobs
- Stronger visibility on high-intent keywords
- Higher trust and brand authority
- A 24/7 lead-generating machine
Form Submissions
Phone Calls
Page Speed
Impressions
Pipeline Value Generated
RapidSites completely transformed our online presence. The new website looks incredible, loads lightning fast, and we’re getting more calls and bookings than ever. Best investment we’ve made.
Mike R.
Owner, Speedy Water Heaters
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